Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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In 1997, the same year that Google was introduced to the Western world, Yandex.ru rolled out in Russia. Today, Yandex.ru is the most visited site on the RuNet (Russian Internet), and Yandex operates the most widely used search engine in Russia.