We see new developments affecting our email marketing campaigns every year. This year brought us iPhones with larger screens, Yahoo! Mail supporting media queries and an overall renewed respect for email marketing (and so much more).

In fact, according to a survey by The Relevancy Group, US marketing executives believe email alone drives the same amount of revenue as their social media, website, and display ad efforts combined.

Getting email right has never been so important. In an effort to always give you the most up-to-date, reliable marketing advice, we updated our famous Email Optimization Checklist – Capture, Convince, Close to reflect new email best practices.

Whereoware's Email Optimization Checklist walks through tried and true techniques for crafting and sending emails that capture inbox attention, convince your audience of your message, and close the sale, conversion, etc. Follow along with our checklist to feel confident every time you hit send.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

email optimization checklist - capture, convince, close

logoWhereoware is a digital agency specializing in email marketing, website design and development, mobile app design and development, search engine optimization (SEO) + pay-per-click (PPC), headquartered in the Washington D.C. metro area.