Effective Landing Page Optimization: Best Practices to Lift Conversion

Optimizing landing pages is a simple way to improve ROI

The landing page is often the first thing customers see when they interact with your brand online. Whether it is a web page, Facebook app or mobile interstitial, landing pages exist to deliver relevant messaging that converts visitor traffic.

If the messaging on your landing page resonates, visitors are likely to click further into the sales funnel and vise versa.

The key is to make sure the messaging on your landing page is successful. You can do that by simple testing. There are usually five main elements to consider.

Download this whitepaper to help develop a strategy to effectively measure results and realize effective landing page optimization and conversion.

Sponsored by Webtrends

webtrends_150x80logo.pngWebtrends is the global leader in mobile and social analytics. It helps marketers create, measure and improve campaigns for more than 7,000 leading brands. Their leadership extends beyond the web analytics industry to the measurement, optimization and integration of all digital content and customer intelligence, including websites, social media, mobile, and paid-search advertising. For more information, visit www.webtrends.com.
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