Today’s customers are no longer willing to accept inconsistencies between the image a brand projects and the product or service it delivers.

The buyer-led customer journey presents a new and unique set of challenges for modern marketers. Consumers are distrustful of brand messages and instead base their purchase decisions on what they hear from friends, families and social media.

The brand promise must be congruent with the customer experience.

Discover how easy and effective it is to integrate ongoing, timely feedback from your customers into your strategic decision making.

In this white paper you’ll learn how marketers use customer intelligence to:

  • Identify growth opportunities
  • Validate brand strategies
  • Launch more impactful campaigns
  • Optimize channel strategies
  • Expand the influence of marketing across the organization

This white paper from Vision Critical will provide a concise explanation of how data-driven, customer validated decisions enhance marketing strategy, advertising and corporate communications.

The benefits of loyal and engaged customers are known to every executive worth his or her MBA. Losing customers means you need to find replacement customers, and that gets expensive—fast.

The more you know about your customers the less chance they’ll go to a competitor.

This white paper provides the roadmap.

  • Learn how you can:
  • Demonstrate your authenticity
  • Uncover hidden, but important truths about your customers
  • Inject timely customer feedback into your product innovation cycle
  • Create more detailed maps of the customer journey
  • Guide a genuinely customer-centric strategy


vision_critical_logoVision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Vision Critical’s customer intelligence platform replaces static data and reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes. Hundreds of high-performance organizations use Vision Critical’s technology, including Banana Republic and Yahoo.