The Definitive Guide to Twitter Marketing

With social media and digital marketers in mind, Union Metrics has compiled their favorite best practices for creating a Twitter strategy and measuring impact on the platform. Whether you're just getting started or a seasoned pro, this ebook is for you.

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In it you'll learn basics such as:

  • Finding interesting accounts that grow your audience
  • Engaging other Twitter users authentically

You'll also get tactical recommendations on how often to post, how and when to use hashtags in tweets, how to incorporate visual content, using favorites to your advantage and more.

The ebook also provides general measurement tips and explains how to set up or adjust your social media measurement program.

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