Why Conventional Bidding Methods Leave Money on the Table

In this white paper from [24]7 you will learn:

  • Tips to strike the right balance between best position and lowest cost.
  • How high-frequency bidding can generate 10-30% more revenue versus conventional bidding methods.
  • Why marketers who are settling for daily average bidding are leaving money on the table.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


logo[24]7 is redefining customer acquisition and engagement by making consumer intent the cornerstone of digital transformation. With intent-driven engagement, companies anticipate and act on consumer intent across any channel, collapsing the time to deliver successful outcomes  in the moments that matter most.