SEM requires careful alignment with display advertising and the other elements of your marketing programs. Additionally, it is vital to match your SEM strategy with the company’s business objectives. Strategies change, but generally they reflect where the company is in its growth.
Businesses may budget heavily to build revenue until they reach a stable, reliable scale, and then shift to a focus on maximizing the profitability of their marketing investments. This is as true for paid search as it is for display advertising.
In this white paper from 7, you will learn about:
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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