Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation, or to compare two tools against each other. However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and otherwise the risk is very high that the results will be misleading or false. That said, there are a few split testing methods that can give insights into your Google Shopping efforts.

This white paper from Smarter Ecommerce will help you learn:
  • Which types of split testing are there for Google Shopping?
  • What are the advantages and disadvantages of each test?
  • How can I be sure that my split test will give valid, meaningful results?
  • Which tests provide reliable, objective conclusions?

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
Split testing is often considered an essential component of assessing online marketing efforts


Smarter Ecommerce (smec) is committed to delivering propulsive, best-in-class software solutions specialized for Google AdWords. We aim to fundamentally overhaul the way our clients manage their campaigns, empowering them to reach and exceed daring goals. Our software is backed up by 10 years of Google API experience, rapid adaptation, and competent collaboration. Retailers recognize us as an equal strategic partner with proven execution and an exciting runway for our products.