Elevate Your B2B Marketing: A Guide to Intelligent ABM


As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. But what is it? And why is it driving so much conversation?

This white paper from Salesforce helps you get started with ABM by covering the following topics:

  • What is Account-Based Marketing?
  • Choosing the Right Tools for an ABM Strategy
  • Account-Based Marketing at Every Level

Learn how to make your marketing campaign execution more effective and efficient

Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.


Sponsored by Salesforce Pardot:

Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.