Taking advantage of local marketing is—and should be—top of mind for all marketers. Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. (Online retail sales, while growing, represent only 8.4% of all retail, according to Q3 2016 US Census statistics.) For marketers, it’s important to effectively deliver personalized local content to consumers, to build long-lasting and pro table relationships.

This whitepaper explores how brands can engage local consumers with personalized, relevant and meaningful website content.

Note: This whitepaper is based on a webcast from Digital Marketing Depot entitled Personalized Local Content: Frightful or Insightful. Thanks to the original contributors: Mary Bowling, Co-founder, Ignitor Digital; Brandon Fleming, SEO/SEM Marketing Manager, Protection 1/ADP; and Cynthia Sener, VP of Operations and Product, Rio SEO.

To view a recording of the webcast, please click here.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


logoSponsored by RIO SEO

Rio SEO Local Search powers store finder software, mobile store finder software, and local business listing management software. We offer Automated Local SEO services to multi-location businesses allowing them to optimize, distribute, and claim their local listings in Google, Yahoo, Bing, Infogroup® expressupdate, Neustar® Localeze®, Acxiom™, Factual™, Yext, Social Networks and other online local data aggregators. Based in San Diego, Rio SEO is among the largest independent providers of SaaS based, local SEO automation solutions and patented SEO reporting tools. Customers include brand marketers, retailers, and digital agencies. For more information about Rio SEO contact us at 858.876.3010 or visit us online at