Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide

Web Analytics 2013 cover

Market Intelligence Report

Advisory Editor: Jim Sterne, Founding President and Chairman, Digital Analytics Association, and Founder, and President, Target Marketing

Researcher/Writer: Brian Kelly, Principal, Candlewood Creative

Editor:  Karen Burka, Senior Research Consultant; Claire Schoen, Third Door Media

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Learn about the latest trends, opportunities and challenges facing the market for enterprise digital analytics — particularly in light of the explosion in social media marketing and social analytics.

  • What trends are driving the adoption of enterprise digital analytics tools?
  • Who are the leading players in enterprise digital analytics?
  • What capabilities do enterprise web analytics tools provide?
  • Does my company need an enterprise digital analytics tool?
  • How much do enterprise digital analytics tools cost?

This report draws from primary and secondary research sources, including interviews with industry leaders, vendors and their customers.

Who should read this report:
  • Advertisers, brand markers and agencies doing their due diligence in selecting an enterprise digital analytics package
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for enterprise digital analytics tools

What you'll get:
Updates on the current trends and issues in digital analytics
Insight into the impact of social media marketing on digital analytics
Profiles of the seven leading providers of enterprise digital analytics tools

Table of Contents:

Section I: Enterprise Digital Analytics Market Overview

Section II: Digital Analytics Market Trends

Section III:  Enterprise Digital Analytics Tools Capabilities

Section IV: Choosing an Enterprise Digital Analytics Tool

Section V: Vendor Profiles
  • Adobe Analytics
  • AT Internet
  • comScore Digital Analytix Enterprise
  • Google Analytics Premium
  • IBM Digital Analytics
  • Webtrends

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