Mobile Search Advertising Around The Globe: 2014 Annual Report

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Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report.

Use this benchmark data to measure your current campaigns, or review it to help you plan entry into new markets.

The informative report includes 18 data charts covering important trends, including:

  • Increased competition, as cost-per-click on mobile devices rose at a much higher rate than that of the desktop

  • Improving performance, as mobile conversion rates climbed on tablets and smartphones showing consumers have become increasingly comfortable with mobile commerce

  • Mobile click through rate, cost per click, click share, spend share, and conversion rate by device type

  • Click share and spend share by region, featuring data from 13 countries, including USA, Eurozone, UK, Australia, China, Brazil and Japan

Get your copy of the definitive report now.

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With more than $6 billion in annualized advertising spend, Marin Software (NYSE: MRIN) is the leading digital ad management platform in the world.  Offering an integrated platform for search, display, social, and mobile advertising, Marin helps the world’s best brands and agencies simplify their advertising workflow while dramatically increasing ad performance.  Powering advertising campaigns in more than 160 countries, Marin’s technology transforms data into insights and complexity into opportunity for hundreds of global advertisers and agencies. For more information about Marin’s solutions, please visit:

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