The Definitive Facebook Advertising Playbook

The 4 Key Trends and 12 Strategies You Need to Know for 2014

The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right messages and build lasting engagement with loyal customers.

This white paper highlights the four most important Facebook advertising trends of 2013 and reveal top tips advertisers can use to maximize their Facebook advertising ROI in 2014.

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With more than $6 billion in annualized advertising spend, Marin Software (NYSE: MRIN) is the leading digital ad management platform in the world.  Offering an integrated platform for search, display, social, and mobile advertising, Marin helps the world’s best brands and agencies simplify their advertising workflow while dramatically increasing ad performance.  Powering advertising campaigns in more than 160 countries, Marin’s technology transforms data into insights and complexity into opportunity for hundreds of global advertisers and agencies. For more information about Marin’s solutions, please visit:

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