Reinvented: How Social has Transformed Holiday Shopping

Reinvented: How Social has Transformed Holiday Shopping

How can your business capitalize on the holiday season and see a major revenue bump? With optimized use of social media. By leveraging the newest marketing channel that reaches an incredible amount of potential customers, social media can build a strong brand identity and drive sales at the holiday. And your business can shine bright to more customers than ever before.

Social media has evolved to become a crucial element of any successful marketing campaign and modern business owners need to know the value of different social media channels in order to optimize their marketing strategy. This is especially important during the holiday season, when customers are poised to make more purchases than at any other time of the year. We’ve laid out the best social media insights to allow for total optimization of your business’ holiday marketing campaign.

In this research study you will learn:

  • How holiday shoppers engage with content on Facebook, Instagram and Twitter
  • Which marketing tactics work best for each social channel and why
  • How holiday deals and promotions through social media can elevate your business

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


logoAt G/O Digital, we understand that marketing can no longer be limited to traditional advertising methods and that digital integration is the future. The conversation between consumers and businesses has changed and will continue to evolve, and our team of digital marketing specialists has the expertise to meet these changes head on.