Advertisers and marketers are benefiting from sentiment analysis that does the impossible: understand individual needs and opinions among millions of customers—through thousands of tweets, Facebook posts, online reviews and discussions—providing a window into marketing effectiveness.
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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Clarity Insights is the largest onshore data and analytics consulting firm in the US. We help our clients use data to generate actionable business insights, operationalize them through processes and people, then unleash them to drive competitive advantage and revenue. Our work spans the data stack, with a particular focus on big data, data science and data in the cloud. We match these skills with our unparalleled approach to change management, helping clients create a truly data-driven, customer-centric culture.