Advertisers and marketers are benefiting from sentiment analysis that does the impossible: understand individual needs and opinions among millions of customers—through thousands of tweets, Facebook posts, online reviews and discussions—providing a window into marketing effectiveness.

But there’s more to understanding one another than our words alone. Subtleties like sarcasm, double negatives and regional colloquialisms lend color to our language. And beyond that, we read one another for emotion, perception and bias, considering our tone, words and message even, as we observe faces and see a response we do or don’t like. These cues are an indispensable part of communication.

We’re missing part of the conversation: it’s time to move beyond sentiment analysis as we know it. It’s time for us to measure marketing effectiveness, brand perception and product buzz with data science tools that account for other components of communication.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Clarity Insights is the largest onshore data and analytics consulting firm in the US. We help our clients use data to generate actionable business insights, operationalize them through processes and people, then unleash them to drive competitive advantage and revenue. Our work spans the data stack, with a particular focus on big data, data science and data in the cloud. We match these skills with our unparalleled approach to change management, helping clients create a truly data-driven, customer-centric culture.