martech logo


Content marketing is a relatively new concept, but one that has quickly generated interest and attention from the marketing function of many organizations. Having content to share is, undoubtedly, a good foundation for building long-lasting customer relationships. But that content won’t yield benefits without the proper people, processes, and technology in place to optimize that content and make it a profitable aspect of a business.

This whitepaper looks at the evolution of content marketing and how to focus on improving organizations’ content marketing processes now to set up success for the near and far term future.

The whitepaper is based on a webcast from MarTech entitled Take Back Control of Your Content: How to Master Content Marketing Operations to Be Competitive in 2017. The webcast was presented on October 20, 2016 by Arnie Kuenn, CEO, Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist, Bynder.

Learn how to make your marketing campaign execution more effective and efficient

Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.


logoBynder is the fastest way to professionally manage digital files. Its award-winning digital asset management (DAM) platform offers marketers a smart way to find and share creative files such as graphics, videos and documents. More than 250,000 brand managers, marketers and creatives from 450+ organizations like PUMA, innocent drinks and KLM Royal Dutch Airlines, use Bynder to organize company files; edit and approve projects in real time; auto-format and resize files; and make the right content available to others at the click of a button.

Founded in 2013 by CEO Chris Hall, Bynder is headquartered in Amsterdam with offices in Boston, London, Barcelona, Rotterdam and Dubai. For more information, visit or follow Bynder on Twitter @Bynder.