Enterprise Web Analytics Tools: The Marketer’s Guide
Market Intelligence Report
Consulting Editor: Jim Sterne, Founding President and Chairman, Digital Analytics Association, and President, Target Marketing
Editors: Karen Burka, Claire Schoen, Digital Marketing Depot
Advisory Editors: John Lovett, Senior Partner, Web Analytics DemystifiedBill Bruno, CEO, StratigentChris Sherman, Executive Editor, Search Engine Land
Researcher/Writer: LeeAnn Prescott
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Learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics — particularly in light of the explosion in social media marketing and social analytics.
This report draws from primary and secondary research sources, including interviews with industry leaders, vendors and their customers.
Who should read this report:
What you’ll get:
Table of Contents:
Section I: Introduction
Section II: Industry Trends
Section III: Selecting a Web Analytics Tool in Today’s Social Media World
Section IV: Vendor Profiles