Enterprise Social Media Management Software 2013: A Marketer's Guide

New! Second Edition

Market Intelligence Report

Consulting Editors:
Tamar Weinberg, Techipedia Analise Kaylor, Intrapromote
Monica Wright, Marketing Land & Search Engine Land

Editor: Claire Schoen, Search Marketing Now

Research/Writers: Karen Burka, Nathania Johnson

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management.

  • Who are the key players in enterprise social media management software?
  • What do you need to look for in a social media management software solution?
  • How are recent social media and marketing trends affecting the growth in this market?

This report draws from primary and secondary research sources, including interviews with industry leaders:

  • Top-level executives at leading social media management software vendors
  • Internet marketers currently using social media management software
  • Leading social media marketing experts and practitioners

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a software platform to manage social media marketing for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for social media management software

What you'll get:

  • Current trends in social media and social media management software
  • Analysis of the capabilities of social media management platforms
  • Profiles of 15 leading social media management software vendors
  • Pricing charts, capabilities comparisons ñ and more

Table of Contents:

Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform

Section V: Leading Vendor Profiles

  1. Adobe Social
  2. Argyle Social
  3. Attensity
  4. Engage121
  5. ExactTarget SocialEngage
  6. Expion
  7. Hearsay Social
  8. Hootsuite Media, Inc.
  9. Marketwired
  10. Oracle SRM
  11. Salesforce Marketing CloudOracle SRM
  12. Shoutlet
  13. SocialVolt
  14. SocialWare
  15. Spredfast
  16. Sprinklr
  17. Sprout Social
  18. Syncapse
  19. Thismoment
  20. tracx
  21. UberVu
  22. Votigo
  23. Wildfire Interactive
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