Consulting Editors: 	David Rodnitzky, CEO, 3Q Digital; 
Ginny Marvin, Paid Media Reporter, Third Door Media
Research/Writers: Brian Kelly, Principal, Candlewood Creative
Karen Burka, Senior Research Consultant
Editor: Claire Schoen, VP, Marketing Services, Third Door Media

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Completely updated since the February 2014 publication, in this report you will learn about the latest trends, opportunities and challenges facing paid media campaign management platforms plus:

  • Profiles of the 9 leading vendors in enterprise paid media campaign management platforms
  • The capabilities  of enterprise paid media campaign management platforms
  • How to decide if your company needs a paid media campaign management platform
  • How much does a paid media campaign management platform cost?

In this completely updated report we researched primary and secondary sources, including interviews with industry leaders:

  • Top-level executives at leading campaign management software vendors
  • Venture capitalists actively involved in the industry
  • Search marketers currently using campaign management tools
  • Leading search marketing experts and practitioners

Who should read this report:

  • Agencies, advertisers, and search marketers doing their due diligence in selecting a vendor to manage their search marketing and Facebook advertising campaigns
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for search paid media campaign management platforms


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Market Intelligence Report:
Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report

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