Digital Advertising Agencies 2014: A Buyer's Guide

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Digital Agencies cover


Editor: Claire Schoen, Digital Marketing Depot

Researcher/Writer: Karen Burka

Learn how to identify — and hire — the right digital agency for your business — this guide will answer these questions and more:

- How can I determine if my company needs a digital agency?
- What type of agency is the best fit for my organization?
- What is the process for choosing a digital agency?
What questions do I need to include in an RFI or an RFP?



This completely updated report draws from primary and secondary research sources:

  • Top-level executives at full-service and specialty agencies
  • Independent consultants and RFP advisors
  • Industry associations and publications

Who should read this report:

  • Corporate marketers looking to hire a digital agency, either full-service or specialty agency
  • Analysts and vendors looking for current intelligence about the digital agency marketplace

What you’ll get:

  • Current trends in the digital agency marketplace
  • Analysis of the capabilities of today’s digital agency
  • Detailed outlines and guidance for preparing an RFI or RFPPricing charts, capabilities comparisons – and much more!

Table of Contents:

Section I: Digital Agency Types and Services
Section II: Digital Agency Market Trends
Section III: Choosing a Digital Agency
Section IV: Conclusion
Section V: Guidelines for Developing an Effective RFP
Section VI: Resources

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