From Search to Discovery Marketing
Adapting Your Budget and Priorities for Better Customer Acquisition
Search marketing is morphing into discovery marketing and providing marketers the opportunity to leverage new channels, improve lead generation, boost conversions and increase revenue.
Interactive marketing budgets are expected to nearly double over the next five years in an effort to accommodate the ever-changing ways consumers connect with brands and seek information. Learn how to adjust your priorities and resource allocations to accommodate this growing trend.
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