From Search to Discovery Marketing

Adapting Your Budget and Priorities for Better Customer Acquisition

Search marketing is morphing into discovery marketing and providing marketers the opportunity to leverage new channels, improve lead generation, boost conversions and increase revenue.

Interactive marketing budgets are expected to nearly double over the next five years in an effort to accommodate the ever-changing ways consumers connect with brands and seek information. Learn how to adjust your priorities and resource allocations to accommodate this growing trend.

Download this white paper to learn about:

  • Discovery marketing
  • Current and future trends, as well as budget implications
  • Ways to execute and integrate discovery marketing.
  • How to operationalize and measure successes.
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ZOG Digital is a leading digital marketing and technology company. ZOG Digital optimizes content for search, social and all media through its proprietary marketing technology, enabling marketers to more effectively identify, sell to and retain profitable customers at all points in the purchase decision path through a single marketing partner.  The company’s discovery marketing solutions include search engine optimization, social media marketing, paid advertising, content development, and design and development. 

Headquartered in Scottsdale, Ariz., its clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit or follow us on Twitter @ZOGDigital.

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