From Search to Discovery Marketing
Adapting Your Budget and Priorities for Better Customer Acquisition
Search marketing is morphing into discovery marketing and providing marketers the opportunity to leverage new channels, improve lead generation, boost conversions and increase revenue.
Interactive marketing budgets are expected to nearly double over the next five years in an effort to accommodate the ever-changing ways consumers connect with brands and seek information. Learn how to adjust your priorities and resource allocations to accommodate this growing trend.
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ZOG Digital is a leading digital marketing and technology company. ZOG Digital optimizes content for search, social and all media through its proprietary marketing technology, enabling marketers to more effectively identify, sell to and retain profitable customers at all points in the purchase decision path through a single marketing partner. The company’s discovery marketing solutions include search engine optimization, social media marketing, paid advertising, content development, and design and development.
Headquartered in Scottsdale, Ariz., its clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit zogdigital.com or follow us on Twitter @ZOGDigital.