Social Search Today

A marketers guide to the blended digital landscape

As marketers continue to rely on social media, it has led to an expansion of advanced social capabilities – specifically search. Many social networks currently include internal search features, which provide a wealth of information, indexing solely their own content.

Going forward, search will play a large part in user engagement, providing as many on-site resources as possible.

This white paper examines the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+, focusing on three major points:

  • What is offered in social search on each network
  • Which demographics are searching
  • How to optimize content to better fit search needs.
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ZOG Digital is a leading digital marketing and technology company. ZOG Digital optimizes content for search, social and all media through its proprietary marketing technology, enabling marketers to more effectively identify, sell to and retain profitable customers at all points in the purchase decision path through a single marketing partner.  The company’s discovery marketing solutions include search engine optimization, social media marketing, paid advertising, content development, and design and development. 

Headquartered in Scottsdale, Ariz., its clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit zogdigital.com or follow us on Twitter @ZOGDigital.

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