Social Search Today

A marketers guide to the blended digital landscape

As marketers continue to rely on social media, it has led to an expansion of advanced social capabilities – specifically search. Many social networks currently include internal search features, which provide a wealth of information, indexing solely their own content.

Going forward, search will play a large part in user engagement, providing as many on-site resources as possible.

This white paper examines the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+, focusing on three major points:

  • What is offered in social search on each network
  • Which demographics are searching
  • How to optimize content to better fit search needs.
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logoZOG Digital, Inc. is a search and social marketing company. Our digital marketing services include search engine optimization, social media marketing, paid advertising, and design and development. www.zogdigital.com
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