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Reach 100 million customers that your competition doesn’t know about.
Russia is home to 146 million consumers, and with 100 million internet users Russia is the 7th largest internet audience in the world. It’s a country of great size, great wealth and tremendous opportunity for the savvy Digital Marketer.

This white paper is intended to serve as an introduction to one of the world’s most intriguing, unknown and promising markets – Russia.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Yandex is a technology company that builds intelligent products and services powered by machine learning. Our goal is to help consumers and businesses better navigate the online and offline world. Since 1997, we have delivered world-class, locally relevant search and information services. Additionally, we have developed market-leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers across the globe.  Yandex, which has 17 offices worldwide, has been listed on the NASDAQ since 2011.