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With easier access to more customer data, marketers are able to segment their target markets to the finest detail. But how do you know what data will actually be useful in driving ROI?

A common problems is underestimating the power of using customer data to inform personas, and confusion over what information is important within a B2B vs. B2C buyer persona.

This white paper from Visually, provided tips and templates on how to build your buyer persona profiles using the right data to ensure that your marketing programs deliver the most engaging messages and calls-to-action that will convert customers.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Visually is the content creation platform that enables businesses to connect with their audiences through engaging, beautiful visual content. The world’s top brands trust Visually for custom photos, videos, infographics, ebooks, presentations, web interactives and more. With over 1000 certified creative professionals, our clients get access to the best designers, photographers, writers, researchers, and developers for their content marketing needs. www.visual.ly