"Branding Measurement in Today's Accountable World: A Tale of Two Marketers" is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance.
The study, which is based on findings from a survey of over 500 US and UK-based brand marketers, uncovers the relative lack of accountability and confidence when it comes to measuring branding metrics such as “engagement.” It also explores the challenges of isolating and quantifying the impact of individual digital channels, as well as TV, on branding KPIs.
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Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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