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"Branding Measurement in Today's Accountable World: A Tale of Two Marketers" is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance.

The study, which is based on findings from a survey of over 500 US and UK-based brand marketers, uncovers the relative lack of accountability and confidence when it comes to measuring branding metrics such as “engagement.” It also explores the challenges of isolating and quantifying the impact of individual digital channels, as well as TV, on branding KPIs.

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Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoFounded in 2006, Visual IQ is the world’s leading cross channel marketing attribution software company. Our IQ Intelligence Suite™ of hosted software products reveals cross channel performance insights hidden deep within your marketing data, and provides both executive-level and practitioner-level recommendations to improve your marketing performance. A true pioneer in the industry, Visual IQ was named a leader in The Forrester Wave™: Cross-Channel Attribution Providers in 2014, won The Drum's 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, and 2015. www.visualiq.com