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This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta.

Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and identifies churn variables and potential triggers and causes.

Six churn variables were identified and have been analyzed in this white paper:

  • Number of products sold
  • Product pricing
  • Vertical vs. horizontal sales tactics
  • Media category track record
  • Advertiser category track record
  • Service model (i.e., DIY vs. Do-It-for-Me)

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoVendasta builds white label reputation management, social media marketing and listings management software for some of the most successful media companies in the world. Our partners resell our solutions to local businesses, who use it to fix their online listings, market themselves on social media and track reviews on websites like Yelp, TripAdvisor and Google+.