The dog-eared yellow pages of yesterday are now online, changing the way customers look for information, choose a service and ultimately make a buying decision. Whether looking for medical or legal advice or a hotel, a home rental or a plumber, over 50 percent of searches for local services now take place on mobile directories. What’s more is that seven out of 10 people report calling the number on the search result directly from their mobile to connect with a business.

Despite their value, calls remain a marketer’s blindspot. Though we’ve become sophisticated in the way we track clicks, we lack the tools to uncover what happens when the lead is ejected out of the online experience and into an offline conversation.

This white paper from Twilio will show you how to bridge the online and offline gap, and optimize campaign ROI with APIs.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
Identify the Offline Blindspot


logoFounded in 2008, Twilio is a leading cloud communications platform that lets developers integrate voice, messaging and video into their applications through APIs. With Twilio’s accessible, pay-as-you-go model, the cost of innovation is low and developers can rapidly experiment and deploy the exact communications they need.