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Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data — what happens offline.

When phone calls convert 5 times more leads than web forms, you can't afford to let offline conversations go untracked. This white paper from Twilio shows you how you can use APIs to create a closed-loop reporting platform that can easily adapt and scale to bridge the online and offline worlds giving you end-to-end control over the entire customer journey.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoFounded in 2008, Twilio is a leading cloud communications platform that lets developers integrate voice, messaging and video into their applications through APIs. With Twilio’s accessible, pay-as-you-go model, the cost of innovation is low and developers can rapidly experiment and deploy the exact communications they need. www.twilio.com