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Technology buyers are doing more independent research than ever before, and they are turning to their peers in record numbers — Demand Gen Report found that 84% of B2B buyers seek input from peers and existing users during the purchasing process. Vendors can play a critical role in connecting prospects with user insights, but gated references and polished case studies aren’t enough. User reviews on a trusted third-party site are the key to influencing the buyer’s journey while also earning buyer’s trust.

The Definitive Guide to B2B Reviews from TrustRadius is a step-by-step playbook for establishing and executing a winning review program. Download this free guide today for best practices on:
  • Setting the stage for a successful review program
  • Establishing your presence on review sites
  • Getting reviews and scaling your review base
  • Responding publicly to reviews
  • Sharing insights with your organization

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoTrustRadius is the most trusted review platform for business technology. We help buyers make confident decisions with in-depth reviews and ratings from real users. We also help vendors engage and convert buyers by putting their customer's voice to work, authentically and at scale. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by the Mayfield Fund and LiveOak Venture Partners. Visit vendors.trustradius.com to learn more.