Adobe Experience Manager has been an extremely successful Digital Experience Management platform. Many leading brands have embraced the Adobe Marketing Cloud vision. As AEM implementations mature, they provide a source of best practices and lessons learned that digital marketers should pay attention to.
Adobe's own set of best practices and out-of-the-box integrations permeate different elements of the Adobe Marketing Could. However, the Adobe product portfolio doesn’t include all of the tools digital marketers need. Some common examples of missing services include E-commerce, CRM, Product Information Management, Customer Communications Management, and standalone Digital Asset Management platforms.
It’s the integration between AEM and third-party platforms, as well as custom e-Business applications, that often proves problematic. This white paper from TBSCG provides recommendations, and best practices, for integration scenarios that existing and new AEM customers can benefit from.
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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