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Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested in, can help your business make intelligent decisions backed by actionable analytics.

When formulating their marketing plan, marketers need to consider several different search and discovery sites that users rely on. This white paper from Sweet IQ, reveals why your brand needs to gather data from Google My Business, Facebook, Foursquare, Bing and Yelp for smart marketing. 

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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SweetIQ is an industry leader in local search marketing, helping Fortune 500 brands convert online searches to in-store shoppers. Our platform provides local marketing analytics, intelligence, strategic recommendations, and automation to national brands across North America. Visit www.sweetiq.com for more details.