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Learn how to turn online searches into in-store customers. 93% of retail sales are still completed offline, but the decision process starts online with local search.

In this guide you’ll discover how to build and analyze your online to offline conversion funnel. You’ll also get:

  • The 4 critical elements of an effective conversion funnel you can use to drive more in-store sales
  • The number 1 reason why local marketing is so critical
  • The 4 keys to good local marketing
  • 4 action items for fixing your findability...fast
  • 5 ways to optimize your business listings
  • 4 steps to start measuring online & in-store metrics
  • 6 tips for building a successful local marketing campaignthings to build a successful local marketing campaign

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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SweetIQ is an industry leader in local search marketing, helping Fortune 500 brands convert online searches to in-store shoppers. Our platform provides local marketing analytics, intelligence, strategic recommendations, and automation to national brands across North America. Visit www.sweetiq.com for more details.