How to Turn Employees into Brand Ambassadors

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Successful brands, whether big or small, need ambassadors to trumpet their products and services. Product evangelists have been around longer than the web, while celebrity endorsements and all types of brand promoters have existed for a long time. In fact, some historians suggest celebrity endorsements started in the 18th century with royals promoting products manufactured by Wedgwood ceramics.

Finding people who can represent you is a task – they are more than influencers.

Some of the topics covered in this white paper:

  • How to build brand ambassadors
  • Harness their passion
  • Help them educate
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SweetIQ is the leading local marketing automation platform helping enterprise-grade brands with brick and mortar stores drive analytics and in-store foot traffic via online local search. Founded in 2010, SweetIQ has been powering local search marketing for major brands like FedEx, Bell Canada, Domino's Pizza, SportChek, General Motors, 1-800-Got-Junk and McDonald's by providing local analytics and marketing automation to monitor and improve the performance of their physical stores, across digital channels both online and mobile. Visit for more detail.

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