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Technology is changing the economics of channel marketing, and marketing leaders should be questioning everything from budget planning to go-to-market strategy. In this ebook, we break down traditional channel marketing budgets to expose crucial areas where innovative solutions could decrease OpEx and increase ROI. 

Download this ebook to learn:

  • How cloud-based technologies can eliminate administrative work and decrease OpEx.
  • How centralizing vendor management reduces human capital costs.
  • How new funding models can displace co-op and amplify the power of marketing spend.
  • How channel marketing automation solutions can decrease waste and drive more leads

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoSproutLoud’s channel marketing platform gives Brands the intelligence to simplify campaign execution, amplify the power of their marketing spend and accelerate sales through their local Partners.  SproutLoud’s Channel Marketing Software improves speed-to-market while reducing OpEx.  With Intelligent Funds Management, SproutLoud is disrupting traditional Co-Op by eliminating the need for claims and reimbursements which increases Partner participation in Brand campaigns.  SproutLoud’s Local Marketing Automation allows Partners to execute more campaigns faster so they can spend less time marketing and more time selling.