￼Globalization, the Final Frontier
How US businesses can capitalize by looking to international markets
While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad.
In this white paper, Search Laboratory examines to what extent this internationalization of American companies has occurred, by industry, size and region. It also highlights how with some relatively minor refinements to online strategies, businesses could achieve an improved performance in the global marketplace.