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Adopting a Strategy for Accelerating Testing

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Conversion rate optimization (CRO) is a data driven methodology to help your business improve key metrics and grow.

Whether you’re a seasoned pro or just starting to learn about CRO, this white paper will help you understand how it can get you back to the critical parts of marketing: focusing on customers, creating ideas, and improving outcomes for both your users and your business.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoSentient’s mission is to transform how businesses tackle their most complex, mission-critical problems by empowering them to make the right decisions faster. Sentient’s technology has patented evolutionary and perceptual capabilities that will provide customers with highly sophisticated solutions, powered by the largest compute infrastructure dedicated to distributed artificial intelligence. www.sentient.ai