As B2B marketers, we know that our buyers’ needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams to how we build our strategies. Instead of thinking of a marketing strategy as a single fixed thing, B2B marketers are increasingly assessing both their existing strategies and new trends in the industry in terms of their buyer’s needs.
It’s become more important to blend together marketing best practices to create a customized strategy that will fit your target audience. We’ve picked 7 of the year’s most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable.
You’ll learn how to:
Learn how to make your marketing campaign execution more effective and efficient
Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.
Sponsored by Salesforce Pardot:
Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.