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By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer.

This whitepaper explores the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and reveals how brands are using beacon and other location-based technology to capitalize on mobile searches.

Inside you will learn about:

  • The benefits and limitations of beacons
  • Alternatives to beacons
  • The impact of mobile ad blocking

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoSponsored by RIO SEO

Rio SEO Local Search powers store finder software, mobile store finder software, and local business listing management software. We offer Automated Local SEO services to multi-location businesses allowing them to optimize, distribute, and claim their local listings in Google, Yahoo, Bing, Infogroup® expressupdate, Neustar® Localeze®, Acxiom™, Factual™, Yext, Social Networks and other online local data aggregators. Based in San Diego, Rio SEO is among the largest independent providers of SaaS based, local SEO automation solutions and patented SEO reporting tools. Customers include brand marketers, retailers, and digital agencies. For more information about Rio SEO contact us at 858.876.3010 or visit us online at www.RioSEO.com.