dmdlogo


Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.

Download Salesforce Pardot's white paper to get a more in-depth look at these differences, the benefits of integration, and a step-by-step look at the implementation process. The white paper will cover:

  • Differences in the departmental focus, primary goals, and key features of each system
  • The marketing benefits of integrating marketing automation and a CRM, including lead qualification, lead management, and targeted messaging
  • The sales benefits of integration, including behavioral tracking, lead nurturing, and more
  • A walk-through of the implementation process, from planning to optimizing your two systems


Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

landingpageheader

Bridge the gap between marketing and sales by creating a single source of truth for your organization


Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.

Download Pardot's white paper today to get a more in-depth look at these differences, the benefits of integration, and a step-by-step look at the implementation process. 



salesforce_pardot_logo

Sponsored by Salesforce Pardot:

Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.