Thriving After Facebook’s Reach Decline
How to Expand Your Digital Marketing Reach
Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page posts is as low as 2% for large brands — dropping from a reported 16% two years ago. Many social media experts fear that organic reach could soon reach zero.
So what’s a digital marketer to do? Businesses must recalibrate their digital strategies so that there is less reliance on organic Facebook reach. Instead, they must focus on the metrics that matter — optimizing Face- book content for KPIs like engagement, click-throughs, and conversions. In addition, they must look beyond Facebook to extend digital reach, investing in a multi-network strategy and optimizing their marketing mix for success.
Offerpop is a powerful, easy-to-use social marketing platform. Marketers across the globe use Offerpop to run social marketing campaigns across Facebook, Twitter, Instagram, mobile devices and websites, and access rich data about their fans and consumers.
From small businesses to marketing agencies to top brands like Amazon, Unilever, and Viacom, companies use Offerpop to grow their audiences, generate word of mouth, and grow their businesses. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. Learn more at http://www.offerpop.com.