The Connected Campaign: Social TV, Hashtags and the New Ad Landscape

Learn why social TV is heating up

Television commercials are evolving from a static advertisement, into the cornerstone of a dynamic, multi-channel campaign, meant to inspire consumer action and reaction.

This trend has reached an apex in recent months through Super Bowl XLVIII and Sochi’s Winter Olympics. Event sponsors like Coca-Cola and Chrysler and networks Fox and NBC devoted big budgets and countless resources to social media campaigns that made their brands part of the conversation.

This white paper includes real examples from well-known brands plus:

  • How to ignite engagement with hashtags
  • How to incentivize viewers to take action
  • How to succeed with real-time marketing on a small budget
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Offerpop is a powerful, easy-to-use social marketing platform. Marketers across the globe use Offerpop to run social marketing campaigns across Facebook, Twitter, Instagram, mobile devices and websites, and access rich data about their fans and consumers.

From small businesses to marketing agencies to top brands like Amazon, Unilever, and Viacom, companies use Offerpop to grow their audiences, generate word of mouth, and grow their businesses. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. Learn more at

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