The Connected Campaign: Social TV, Hashtags and the New Ad Landscape
Learn why social TV is heating up
Television commercials are evolving from a static advertisement, into the cornerstone of a dynamic, multi-channel campaign, meant to inspire consumer action and reaction.
This trend has reached an apex in recent months through Super Bowl XLVIII and Sochi’s Winter Olympics. Event sponsors like Coca-Cola and Chrysler and networks Fox and NBC devoted big budgets and countless resources to social media campaigns that made their brands part of the conversation.
This white paper includes real examples from well-known brands plus:
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From small businesses to marketing agencies to top brands like Amazon, Unilever, and Viacom, companies use Offerpop to grow their audiences, generate word of mouth, and grow their businesses. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. Learn more at http://www.offerpop.com.