Extracting Insights from Phone Calls
70% of mobile searchers report they click to call directly from the search results to connect with a business (Google Adwords research, Sept 24, 2013).
Successful marketers need to measure and analyze the phone calls driven from their ad campaigns. To be able to immediately assess the media channel, advertisements, and keywords that generated the phone call is essential in today's digital marketing world.
In this white paper, Marchex presents Call DNA which gives advertisers the ability to measure mobile advertising with more granularity than ever before.