Consulting Editors:	David Rodnitzky, CEO, 3Q Digital; 
Ginny Marvin, Paid Media Reporter, Third Door Media
Research/Writers: Brian Kelly, Principal, Candlewood Creative
Karen Burka, Senior Research Consultant
Editor: Claire Schoen, VP, Marketing Services, Third Door Media


Completely updated since the February 2014 publication, in this report you will learn about the latest trends, opportunities and challenges facing paid media campaign management platforms plus:

  • Profiles of the 9 leading vendors in enterprise paid media campaign management platforms
  • The capabilities  of enterprise paid media campaign management platforms
  • How to decide if your company needs a paid media campaign management platform
  • How much does a paid media campaign management platform cost?

In this completely updated report we researched primary and secondary sources, including interviews with industry leaders:

  • Top-level executives at leading campaign management software vendors
  • Venture capitalists actively involved in the industry
  • Search marketers currently using campaign management tools
  • Leading search marketing experts and practitioners

Who should read this report:

  • Agencies, advertisers, and search marketers doing their due diligence in selecting a vendor to manage their search marketing and Facebook advertising campaigns
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for search paid media campaign management platforms

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Market Intelligence Report:
Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report

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