dmdlogo


banner

Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences.

Marin Software conducted a study of more than 200 enterprise advertisers with billions of dollars in annualized ad spend, managing Google, Bing and Facebook campaigns. 

In this report, Marin compared results from advertisers who manage their programs separately to those that have integrated search and social programs. The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but who are also likely to spend more.

Download your copy to learn:

  • Why marketers who manage their social advertising campaigns in isolation are ignoring roughly two-thirds of a channel’s influence on the path to conversion
  • How advertisers have higher revenue per conversion from their search campaigns when they are managed together with social advertising campaigns
  • 4 strategies to better manage, measure, and optimize these two important channels side by side
  • 15 proven tactics for improved budgeting, bidding, and targeting decisions that can directly impact your performance

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


header

Marin LogoSponsored by Marin Software

With more than $6 billion in annualized advertising spend, Marin Software (NYSE: MRIN) is the leading digital ad management platform in the world.  Offering an integrated platform for search, display, social, and mobile advertising, Marin helps the world’s best brands and agencies simplify their advertising workflow while dramatically increasing ad performance.  Powering advertising campaigns in more than 160 countries, Marin’s technology transforms data into insights and complexity into opportunity for hundreds of global advertisers and agencies. For more information about Marin’s solutions, please visit: www.marinsoftware.com

Though search and social both cater to a massive, highly engaged user base, they tend to serve very different purposes along the consumer’s path to conversion.