How to lntroduce Customer Lifetime Value into Online Advertising Optimization

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Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself a very basic question – how much is your customer worth to you?

Moving to a CLV model generally raises the acceptable CPA, fuels budget growth, and boosts the number of new high value customers acquired through online marketing channels.

Not all customers are created equal, so here’s a quick guide to introducing CLV and getting it right for your business.

Download your copy of How to Introduce Customer Lifetime Value into Online Advertising Optimization to learn:

  • The quick and dirty way to calculate CLV
  • The more accurate way to calculate CLV
  • How to understand CLV by channel and audience
  • How to optimize CLV in search, social, display, and retargeting

Download this informative introductory guide today.




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With more than $6 billion in annualized advertising spend, Marin Software (NYSE: MRIN) is the leading digital ad management platform in the world.  Offering an integrated platform for search, display, social, and mobile advertising, Marin helps the world’s best brands and agencies simplify their advertising workflow while dramatically increasing ad performance.  Powering advertising campaigns in more than 160 countries, Marin’s technology transforms data into insights and complexity into opportunity for hundreds of global advertisers and agencies. For more information about Marin’s solutions, please visit: www.marinsoftware.com

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