The Multiplier Effect of Integrating Search & Social Advertising

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A Best Practices Guide for Cross-Channel Marketing

Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns, Marin Software compared those who have integrated search and social programs to those that manage their programs separately.

The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but who are also likely to spend more.

Download your copy to learn:

  • Why marketers who manage their social advertising campaigns in isolation are ignoring roughly two-thirds of a channel’s influence on the path to conversion
  • How advertisers have 68% higher revenue per conversion from their search campaigns when they are managed together with social advertising campaigns
  • 5 Strategies to better manage, measure, and optimize these two important channels side by side
  • 15 proven tactics for improved budgeting, bidding, and targeting decisions that can directly impact your performance



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Marin LogoSponsored by Marin Software

With more than $6 billion in annualized advertising spend, Marin Software (NYSE: MRIN) is the leading digital ad management platform in the world.  Offering an integrated platform for search, display, social, and mobile advertising, Marin helps the world’s best brands and agencies simplify their advertising workflow while dramatically increasing ad performance.  Powering advertising campaigns in more than 160 countries, Marin’s technology transforms data into insights and complexity into opportunity for hundreds of global advertisers and agencies. For more information about Marin’s solutions, please visit: www.marinsoftware.com

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