The Marketer’s Guide to Driving ROI From Facebook Advertising

Top Tips For Building Awareness & Generating Financial Return

By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events.

This white paper will guide readers through several key aspects of successful Facebook advertising, from reaching the right audience, to fine-tuning ads, to ensuring a positive experience for users, to effective bid management.

Topics covered include:

  • Setting objectives
  • Targeting your audience
  • Tracking your online and offline conversions
  • and more
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With more than $6 billion in annualized advertising spend, Marin Software (NYSE: MRIN) is the leading digital ad management platform in the world.  Offering an integrated platform for search, display, social, and mobile advertising, Marin helps the world’s best brands and agencies simplify their advertising workflow while dramatically increasing ad performance.  Powering advertising campaigns in more than 160 countries, Marin’s technology transforms data into insights and complexity into opportunity for hundreds of global advertisers and agencies. For more information about Marin’s solutions, please visit:

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