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Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo's new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.

With all of the guides out there on email, why read this one? You'll learn:

  • How to keep email relevant in a multi-channel world 5 key ways to make your emails engaging
  • How to create conversations and not campaigns
  • The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and more
  • The new metrics of email marketing
  • What capabilities are critical in a modern email marketing service provider

Download the Definitive Guide to Engaging Email Marketing and take your email marketing to the next level.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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marketo_150x80logo.pngSponsored by Marketo

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.Learn more at www.marketo.com.