Your business needs to see undeniable value to invest in the resources needed to design, build out and operate a fully functional, high-impact social customer service team. Saddling existing agents with expanded duties has been a Band-Aid solution.
But now volumes are rising, and you’re at the point where a full-fledged social customer service team just makes sense. It’s imperative to supporting exceptional customer service, and to your success.
What do you need to know, and do, to create a truly sophisticated social customer service team?
In this white paper from Lithium, you learn:
Learn how to make your marketing campaign execution more effective and efficient
Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.