The answer is simple: lack of data-driven marketing. For social marketing to compete with other marketing channels, it’s necessary to stay close to customer and performance insights buried in analytics. The problem lies in that most social marketing software providers lack sophisticated campaign management features which allow marketers full control to optimize and test variations.
Insights gained from this approach allow marketers to deeply understand their existing audience while informing how to engage new audience segments. But the most powerful benefit of data is that it helps social marketers compete with other marketing channels by clearly demonstrating the impact driven by campaigns.
It’s time for marketers to use data to succeed and prove the impact of their social marketing efforts – be it raising brand awareness, thought leadership or lead generation.
This white paper from Lithium can help guide you in the right direction by covering:
Learn how to make your marketing campaign execution more effective and efficient
Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.